Custom Software Development Services

For more than seven years, our custom software development company has been building unique software solutions to help organizations beat their competition while increasing the efficiency and profitability of their business.

Custom software development for most platforms

Custom software development services provided by Backbone include building both web and mobile applications. This comprehensive approach will increase your brand’s reach by targeting both desktop and mobile users.


With an eye-catching and secure website, a fast-loading web app, or a progressive web application, you can improve your online presence and increase visibility in search engine results. In this regard, custom web development is a great way to expand your customer base and grow sales.


The growing number of mobile users has made it necessary for businesses to have a mobile application apart from a website. We create applications for iOS and Android platforms, cross-platform software products, and apps for smartwatches to help organizations build a strong mobile presence to engage with their customers more effectively.

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Benefits of custom software development service

With our custom software development services, you can achieve maximum personalization for the products or services you offer. You will get a unique, flexible solution to satisfy your evolving business needs and the increasing demands of your customers.

Greater reliability

The purchase of a ready-made software solution automatically makes you dependent on its producer. A pricing strategy, terms and conditions, and the future of the product lie beyond your control. When it comes to custom software development, it is up to you to decide upon what conditions the application will be available for users and what its price will be.

Seamless integration

You will need to integrate a new software solution with other applications to optimize your business processes. Commercial off-the-shelf software can make third-party integration very difficult, if not impossible. Custom software development eliminates this issue. By investing in custom software development services, you will be able to integrate any CRM, marketing, performance measurement, or analytical tool that fits your business ecosystem.

Increased scalability

Over time, you will want to scale your business by adding new offerings and expanding the customer base. Ready-made solutions may not be able to properly accommodate your business’s growth. Attempts to modify the solution to your evolving needs may cause bugs that will disrupt your business operations. Custom software solutions have a scalable architecture, which allows them to handle the increased workload and the number of concurrent users.

Ongoing technical support

Even high-quality software can have bugs or require serious updates. When it happens, you need to contact the support team immediately before the old software version or system glitches affect your business operations. Off-the-shelf solutions come with minimal technical support. Partnership with a custom software development company gives you access to the dedicated development team to maintain and update your software on demand.

Targeted software solutions

One of the key reasons to invest in custom software development services is personalization. Ready-made solutions are too generic and may lack the functionality you need to run your business effectively. When it comes to bespoke software, companies consider your business requirements from the onset to provide you with the unique features to address them in the most efficient way. Besides, this approach allows adding new functionality per your request.

Reduced cost

At first glance, building a custom software product may seem an expensive venture. However, in the long run, custom software development services are more cost-effective compared to out-of-the-box solutions. The thing is that ready-made solutions come with licensing fees. Initial costs may be relatively low, but they will rise as your business scales. Also, it may happen that you will need to pay for the features you do not use. Tailored software frees you from unnecessary expenses.

Custom software development process

At Backbone, we aim at establishing long-term relationships with our customers. From exploring their business idea to upgrading the software solution after its successful launch, customers can count on our support at each stage of the custom software development.


We start a new software project with a discovery session. It is a sure-fire way to minimize risks, improve efficiency, cut customized software development services costs, and reduce the amount of rework. To achieve these goals, we collect and analyze the input information. It includes pain points your custom software development solution will address, target audience, desirable features, and competitors. Such a comprehensive approach allows us to deliver successful software solutions that meet the market demand. Besides, armed with this valuable data, we can offer customers more accurate time and cost estimates.

Product vision

Project roadmap


Design prototype

User flow

Project architecture

Accurate estimates

Team composition


The UX/UX design stage starts with analyzing the project requirements. This information helps our design team create the information infrastructure the right way. As soon as the information structure is completed, the UX/UI designers build wireframes. They can be seen as the skeletal framework followed by designers and the custom software development team. They do not have any colors or logos to keep the developers focused on usability rather than visual appeal. When the customer approves these wireframes, UX/UI designers transform them into interactive prototypes, which suppose the first user interaction. Prototypes serve to create the UI design that we later present to our customers.

Design estimates

UX Flow


User Stories

UI design

Сustom themes and icons


At Backbone, we adhere to the principles of the Agile philosophy. This way, we will help you minimize risks associated with custom business software development and offer better control over your project. This approach increases your chances to launch a high-quality, bug-free software product. Agile adoption implies dividing the custom application development process into short periods of time. They are called sprints that usually last for two weeks. At the beginning of each sprint, our custom software development team defines which tasks they should be working on during the next two weeks. After that, developers build the required features. As soon as some piece of functionality is completed, it is tested by the quality assurance engineers to make sure it has no bugs. If there are no bugs or glitches, the functionality is released to production.








It is the last and the most responsible part of the custom software product development process where your digital solution goes live. After our quality assurance engineers have performed all kinds of automated and manual testing, including usability, performance, and ad hoc testing, and did not identify any bugs or system glitches, the finalized application can be deployed to production. It means your software product is finally available for the end-users and search engines. Then, our custom software development team writes the release notes to specify all bugs that were fixed and key changes that have been made.


After your custom software development product is launched, we will monitor its performance and fix any bugs identified by the end-users. Also, we will implement new features to help you stay relevant and satisfy the growing needs of your target audience. If you need the after-launch support from our custom software outsourcing, you can choose one of two options. You can purchase a certain number of hours or create a backlog of tasks our development team will need to work on. Here we recommend collecting tasks until they add up to at least eighty working hours and then give them to our custom software development team. This way, you will save on maintenance and support services.

Custom software development tech stack

As a custom software development company, we know how the technology stack influences scalability, the performance of the future app, and its integration with third-party services. For this reason, we use advanced programming languages, frameworks, and tools to comply with the latest web applications development standards.


Ruby on Rails

























Digital Ocean

We also help to innovate

With our custom software development services, you can enhance your business by implementing new technologies. Find out how artificial intelligence, machine learning, and computer vision can help you transform your business landscape.


By implementing artificial intelligence, you will reduce human errors, enhance the customer experience with the help of chatbots and digital assistants, and increase the efficiency of data analysis.

Computer vision

Computer vision can add value to your business by increasing the accuracy of diagnoses in healthcare, boosting quality control in manufacturing, or improving the safety of connected cars.

Natural language processing

Natural language processing allows you to gain a competitive advantage by helping you understand the customer’s intent faster and better than your market rivals.

Big data processing

You can use big data to collect and process customer feedback and define their intent and preferences to improve your offerings and make them more relevant to your target market.

Tech stack for innovations

We use the most advanced technology stack to help organizations introduce new ideas and experiences. Customers get better chances to become disruptors in their industry by implementing the latest innovative technologies earlier than their market rivals.












Apache Spark











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Reasons to outsource tailored software development

These days, more and more companies are outsourcing their digital products to companies that provide high-quality custom software development services. The reasons below will show how you can benefit from adopting this approach.


Partnership with an offshore software development company will be less expensive than maintaining an in-house development team. Besides, since you do not have any limitations as for the geographic location, you can outsource your project to a software development agency from another region. For example, developers from Eastern Europe tend to set lower rates. However, the quality of their custom software development service still remains high. As a result, outsourcing the digital product to a software development agency, will allow you to cut operational and labor expenses and get a superb software solution.

Access to a vast talent tool

The number of global IT companies is growing steadily. Each of them specializes in certain technologies or types of software solutions. In this regard, outsourcing enables you to reach a great pool of highly-skilled software developers from all over the world who have experience building digital products similar to the one you want to build. Such diversity makes it easier to find a suitable company offering custom software development services with relevant experience, well-established workflow, pre-defined processes, and project management methodologies that suit your project the most.

Focus on other business activities

When you partner with a company providing custom software development services, you no longer need to delve into complicated technical nuances. Instead, you can spend your free time on more important tasks at hand and concentrate on the core business goals you want to achieve. To be more specific, you can focus on customer management, selling channels, promotional strategies, searching for investors, and other processes that influence the profitability of your business.

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